WhatsApp has collaborated with international musical sensation and actor Diljit Dosanjh to have fun the launch of avatars. With avatars, WhatsApp now permits its customers to create and customise a digital depiction of themselves, that can be utilized as a profile photograph and despatched as response stickers.
Diljit Dosanjh launched his avatar on WhatsApp at a dwell live performance in Mumbai amidst his followers. It was the first-of-its-kind live performance to function WhatsApp avatars anyplace on the earth.
Right here’s a preview to the live performance the place a crowd of 10,000+ cheered on Diljit and his WhatsApp avatar!
WhatsApp did a ‘Say Extra with Avatars’ activation for Diljit’s followers throughout the live performance. The followers needed to create and ship their very own avatars to a WhatsApp quantity and 10 fortunate individuals acquired an opportunity to satisfy Diljit in a personal meet & greet session on the live performance. As a part of the avatars on WhatsApp marketing campaign, Diljit additionally created three movies highlighting how a lot enjoyable he has had creating totally different avatars of himself on WhatsApp. (hyperlinks)
Commenting on the collaboration, Diljit Dosanjh stated,”WhatsApp is how I keep linked with family and friends in India whereas I journey the world. I ship footage, movies of all my live shows and a lot extra by way of WhatsApp. I’m personally excited in regards to the launch of avatars as a result of I really like to precise myself in many alternative methods as an artist and as an individual and avatars helps me do exactly that. It has democratised expressions for everybody!”
Avinash Pant, Director of Advertising and marketing, Meta India stated, “Launching avatars on WhatsApp in India with Diljit Dosanjh may be very particular. Transcending cultures and style, Diljit’s music epitomises limitless self-expression, which is symbolic of what avatars on WhatsApp stands for. Avatars allow a personalised self-expression for everybody, giving folks the liberty of representing themselves with out sharing their actual images. Taking this built-in advertising marketing campaign forward, we’ll amplify avatars amongst customers by way of OOH, on-ground activations and digital platforms.”
On WhatsApp now you can use your personalised avatar as your profile photograph or select from one in all 36 customized stickers reflecting many alternative feelings and actions. For many individuals this would be the first time creating an avatar and WhatsApp will proceed to ship type enhancements together with lighting, shading, hair type textures, and extra that may make avatars even higher over time.
